Advertising, Promotion, and Other Aspects of Integrated...

Main
Business & Economics - Sales & Marketing
Advertising, Promotion, and Other...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Name: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
ISBN: 9780324321432

Terence A. Shimp

0 / 0

1 comment

Avez-vous aimé ce livre?

Quelle est la qualité du fichier téléchargé?

Veuillez télécharger le livre pour apprécier sa qualité

Quelle est la qualité des fichiers téléchargés?

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Catégories:

Business & Economics - Sales & Marketing

Année:

2006

Edition:

Editeur::

South-Western College Pub

Langue:

english

Pages:

656

ISBN 10: