Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Sandra Rothenberger, Florian Siems
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Catégories:
Année:
2008
Langue:
english
Pages:
240
ISBN 10:
0230207227
ISBN 13:
9780230207226
Fichier:
PDF, 1.24 MB
IPFS:
,
english, 2008