- Main
- Business & Economics - Sales & Marketing
- Yes!: 50 Scientifically Proven Ways to...
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein Ph.D., Steve J. Martin, Robert B. Cialdini Ph.D.Avez-vous aimé ce livre?
Quelle est la qualité du fichier téléchargé?
Veuillez télécharger le livre pour apprécier sa qualité
Quelle est la qualité des fichiers téléchargés?
Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Catégories:
Année:
2009
Edition:
Reprint
Editeur::
Free Press
Langue:
english
Pages:
272
ISBN 10:
1416576142
ISBN 13:
9781416576143
Fichier:
EPUB, 243 KB
Vos balises:
IPFS:
CID , CID Blake2b
english, 2009
Le fichier sera envoyé à votre adresse de courriel dans 1 à 5 minutes.
Dans 1-5 minutes, le fichier sera delivré à votre compte Telegram.
Note : Assurez-vous que vous avez lié votre compte au bot Telegram de Z-Library.
Dans 1-5 minutes, le fichier sera delivré à votre appareil Kindle.
Remarque: vous devez valider chaque livre avant de l'envoyer à Kindle. Veuillez vérifier votre messagerie pour voir le mail avec la confirmation par Amazon Kindle Support.
La conversion en est effectuée
La conversion en a échoué
Avantages du statut Premium
- Envoyez aux e-lecteurs
- Limite de téléchargement augmentée
- Convertissez des fichiers
- Plus de résultats de recherche
- Autres avantages