Storynomics

Storynomics is a book by Robert McKee and Tom Gerace that explores how businesses can use storytelling to connect with customers in the modern marketing landscape. The book is based on McKee's popular writing workshops and his previous book Story, which has defined how we think about the art of storytelling.

In Storynomics, McKee and Gerace provide a blueprint for brands seeking to navigate the decline of traditional advertising. They draw on case studies from leading B2B and B2C brands like Samsung, Marriott, Microsoft, and Nike to demonstrate how original storytelling can deliver better results than ads.

Key points about Storynomics:

Translates the lessons of storytelling in business into economic and leadership success

Equips business leaders to use their storytelling talent in the corporate world

Argues that data alone is not enough - businesses need to think in terms of story to truly connect with audiences

Provides a path for brands to transform their marketing from ad-centric to story-centric

The book is based on McKee's in-demand seminar and has been praised by business leaders as essential reading for companies looking to build loyal audiences through storytelling. Storynomics aims to show how brands and customers will connect in the future through the power of original story.