Business Project Management and Marketing: Mastering Business Markets
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.)Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Année:
2016
Edition:
1
Editeur::
Springer-Verlag Berlin Heidelberg
Langue:
english
Pages:
403
ISBN 10:
3662485079
ISBN 13:
9783662485071
Collection:
Springer Texts in Business and Economics
Fichier:
PDF, 9.95 MB
IPFS:
,
english, 2016
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