Sustainable development approaches in the food and beverage industry : a comparison between nestl©♭ SA and Kraft Foods Inc

The purpose of this study is to demonstrate the necessity and implementation of sustainable development in business. Thereby, the study focuses on the food and beverage industry, and uses the examples of Nestlé SA and Kraft Foods Inc. First, the literature review builds the theoretical framework of sustainable development. On the basis of secondary data, the drivers for sustainability, the triple bottom line approach, the shareholder theory, the stakeholder theory, and the stakeholder groups are examined. The case study methodology that relies on public company resources is used to analyse, evaluate, and compare the specific industry drivers for sustainability, and the companies' approaches of sustainable development. To conclude the study, the author draws his conclusions out of the analysis